Thursday, March 02, 2006

Chef Jr.

Back in my advertising days, I worked on Chef Boyardee. They wanted an offshoot catering to younger eaters. So I created Chef Jr. Together with his dog, Rigatoni, they wreaked havok around dad's factory. The commercials, animated by Kurtz and Friends, turned out super cute. Here are some of the original character designs and storyboard.

Here are some screens from the final commercial.

We made about 3 commercials, total. There was even a little bean-bag Rigatoni made for a special promotion. But they eventually got rid of the brand. Poor Chef Jr.
I guess you could call this a precursor to Chowder.